Samsung Electronics is a global leader in technology, opening new possibilities for people everywhere. Through relentless innovation and discovery, we are transforming the worlds of smartphones, TVs, wearable devices, tablets, digital appliances, network systems, medical devices, semiconductors, LED solutions and Internet of Things.
We have grown into one of the world’s leading technology companies, and become recognized as one of the top 10 global brands. Our network now extends across the world, and Samsung takes great pride in the creativity and diversity of its talented people who drive our growth.
In the diverse and vibrant Southeast Asia and Oceania region, our offices are present in Singapore, Malaysia, Indonesia, Thailand, Myanmar, Cambodia, Laos, Philippines, Vietnam, Australia and New Zealand. We support the digital ambitions of the region by working closely with local partners as part of our commitment to give back to the communities we operate in.
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Role and Responsibilities:
- Develop communication strategy and manage 360 holistic campaign launches and promotional activities encompassing ATL, BTL, online and social media effectively with creative, media and social media agencies
- Develop effective digital marketing plans with relevant targeted content to drive awareness and maximize sales conversions
- Evaluate and compile campaign performance reports for insights Measure marketing ROI efficiency through analysis of marketing spend vs sell out
- Create ATL and BTL campaign materials, marcom and in-store communications to communicate, with consultation from trade marketing manager, product managers and key account managers.
- Facilitate creative asset sharing as well as planning and execution of co-op activities with retailers to market our products in the most relevant manner
- Create contents to increase engagement on social media via a content calendar.
- Develop plan and execute customized CRM messaging to drive active consideration and increase brand loyalty
- Work with content partners on TV APP creation and/or updates
Forecast and monitor A&P budget, invoice processing
- Performing other ad-hoc duties assigned
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